Today’s post is going to be about getting more web traffic. And, how to use the 80/20 rule to be more efficient where you spend y0ur marketing efforts. I see it all the time, people start a blog or an internet business and start doing everything under the sun. This is just like a new computer user who loads up their new computer with every piece of software they can get their hands on and then wonders why they have a slow computer.
If you are not making any headway when trying to get more web traffic, then it’s time to take a step back and think simple for more web traffic. You see, when I first started marketing on the web back in 1994 I was trying everything I could get my hands on. I would start a project and then abandon it for the latest and greatest new thing. I never really got anywhere back in those days. What I should of been doing was picking the top three traffic strategies that could get me the most traffic.
Yes of course there are many ways to get traffic to your website, but only a hand full will bring you 80% of the results. So, your best bet is to find out which ones really bring in traffic for you and concentrate your efforts there. Sure, you can still outsource other traffic generation to outsourcing if you wish. Because every little bit does help.
But if you are having a hard time making anything off your blog or internet business then you better start look at your top traffic sources.
How to get more web traffic!
So where do you concentrate your efforts to get more web traffic? This all depends on your business model. Are you a blogger? Do you have a squeeze page? Or do you just own a small company website? Whatever it is, take a step back and start looking at what has potential to be your cash cow. Let’s say you are a blogger and you only have one main blog. And, you really are not making any money from your blog. So what do you do?
Well, start by taking a look at your marketing efforts for more web traffic. I know as a blogger you concentrate on SEO to get more web traffic. So, take a look at your search engine optimization and see if you are doing it correctly. Could you be building more backlinks or writing better articles? Whatever the case me be you know that seo is a big part of your strategy. But be careful here, do not put all your eggs in one basket. You could also be building a email list. Why, because the money is in the list. And when you have a good amount of people on your list you could also be sending them your recent posts for more traffic.
What I would be doing for more web traffic if I started a new blog today!
Here is a run down of all the things I would be doing for more web traffic:
- Focus on SEO
- Start an Email list
- build a squeeze page for my email list
- Start sending traffic to the squeeze page via, pay per click, ezine article marketing, banner ads, Facebook and twitter,.
- By banner ads for specific landing pages
Do you see a common thread there? I am focusing on my main traffic strategies which I know will give me the most bang for my time and buck. And by the way those traffic generations strategies are:
- Pay per click
- My Email list
- Ezine article marketing and ezine solo ads
- Banner ads
- Facebook and Twitter
Now, each on of these can be broken down further, but the point is after testing and tracking I know which traffic sources work best for me. So, I know where to spend my time marketing my new blog for more web traffic. Stop being sold on all these new traffic generation gimmicks and start focusing on real results.
How to find your best traffic generation!
If you are really not sure where to spend your time and effort to get more web traffic, then start at the beginning. If you have a blog start with SEO. And then slowly start adding other sources to see what happens.
Or, lets say you have a product you are selling from a sales page. Then start focusing on finding affiliates, Ezine marketing, Ezine solos ads and banner ads. Do not be afraid of paid traffic folks.
In the end gather up all your stats and see which produce more web traffic and the start focusing most of your efforts there. The really simple thing to do is pick three traffic strategies and then go for it.
Knowing where to spend your time marketing is gold when it comes to getting more web traffic. Do not make the mistake of just blindly following the pack for the latest and greatest marketing strategy. You only have so much time in a day. Learn how to spend it wisely.