The question now goes after all the Google updates like this. Is it possible to build a website business online and not rely 100% on Google for traffic? And the answer is a resounding YES! You may not think so but it’s true. Worrying only about SEO and Google is like cutting of your head before you live. Sure, traffic from them is great and it’s free. But Do Not put all your eggs in one basket.
This is the problem with SEO, it’s like the stock market. Traffic goes up and traffic goes down. Google makes hundreds of changes every year to it’s algorithm. What they are doing is trying to make their search results better for their users. And they have every right to do so. I know, it may not seem fair but it’s their engine.
How to survive without Google!
When building a website or blog, you kind of want to forget Google exists. Hard to swallow I know. But you better do it if you have a website for a business or you make good money online. So, how does your website or blog survive without Google Traffic? Below I’ll cover a few ways you can make your business succeed without Google. Keep in mind you will still want to perform SEO on your website or blog but, just learn not to rely on it fully.
Other places to get traffic!
- Pay per click
- Email solo ads
- Email marketing
- Link building
- Guest posting
- Banner ads
Above are just a few of the ways to get traffic from places other than Google. Gone are the days of just writing a blog post and then blasting it with links. You don’t want to think like that anymore. What you need to realize is you are building a business. And, if you have hundreds of affiliate sites, you may want to rework your strategy and start working on one website of blog and making it more of an authority.
Reworking your website or blog!
I’ve talked about this before and I will talk about it here again. Each and every page of your website or blog should be treated as a landing page. That is, realizing someone, someday is going to look at that page. When you are designing pages, make sure you look at them from another persons shoes.
Your website or blog should also be neatly categorized. You want to make it easy for your readers to navigate your site. You want to have landing pages also. This will allow you to take advantage of other forms of advertising such as pay per click, banner advertising and pay per view.
After you create your website, spend some time looking at it and see if it’s user friendly. Ask others to look at it and see if they can easily find what they want. This is a critical step. Many webmasters and bloggers think once they put up their site it’s finished. This is not the case. You should be always improving your design until you have something that requires people to take the action you want them to take.
Email marketing for site survival!
Email marketing is essential if you want your business website to survive online. Many webmasters skips this step thinking it too costly or too time consuming. The money is in the list. Or the money is in the relationship you have with the list.
You should be collecting names and email addresses from day one. A email list is an asset and if properly used it can make you thousands or even millions of dollars. Do not make the mistake of avoiding email marketing. If your site is ever kicked out of Google you can survive on email marketing alone if you have enough targeted prospects and customers on your list.
Make a squeeze page on your website of blog and start collecting names and emails. Your squeeze page should be designed to nothing but collect names and emails. But, to do this you need to give something of value away. Weather it’s a free report or entering in a drawing. It doesn’t matter, just make sure you give something very valuable away to collect names and emails.
Once you have a good amount of people on your list you can then email your latest blog posts to them for traffic. This is a great way to keep people interested in what you have to say.
Content distribution for traffic!
Making traffic happen from your content goes way beyond just your website and article marketing to article directories. Article directories like Ezinearticles.com used to be what everyone fussed about. Although you can still use them, other things like guest posting and sending your articles to ezine publishers will carry more weight these days.
You want to think relevance first and foremost. Would you rather your article be in a certain category in an article directory or published on a high traffic website that has everything to do with your niche? Hmmm, see where I am going with this?
Let’s say you added a squeeze page to your blog and you want people to see it. Well start writing some high quality articles and sending them to ezine publishers. Want you will want to do is start making a list of these publishers who you can send your articles to every month. This will defiantly help with your traffic numbers each and every month.
In the end it’s all about traffic and conversions. But, never ever, ever rely on one source of traffic as your primary source. Do so and you can wind up out of business over night. Building a great business takes time and dedication. To many would be online entrepreneurs, think they have to branch out and be in a million different niches. When what you really should be doing is concentrating on one thing and then start scaling your business.
Think about all the big corporations of the world. Most of of them all rely on one product as their cash cow. Companies like Google and Microsoft. They all have one product which makes them great. After that the scale and start adding more products and services.
Start thinking of all they other ways you can create traffic other than Google and you will be surprised by what you can come up with and sleep that much sounder at night.