Ezine advertising is one of the best ways to get traffic to an offer. But let’s rephrase that, targeted ezine advertising is the best way. Ezines are a great way to really reach a truly targeted audience. But, before you go out and blindly throw money at ezines you need to keep a few things in mind.
Where to start with targeted ezine advertising!
Obviously, the first thing you need to do is find ezines to advertise in, but before you even do that you need to take a look at why you want to place an ad in any ezine.
What is your bottom line you are placing the ad for? Are you trying to send people to a landing page? Are you trying to collect leads? Take a good hard look at what you really want to happen. In other words, what is the real reason, you are placing the ad.
I have seen people do it before, they place and ad in a ezine and direct people right to their home page. Now, this can be good if you are a multi-million dollar company and have the budget for brand building. But I am willing to bet you do not have that kind of cash to throw around. So, instead you need to direct visitors to a landing page with a call to action. Doing otherwise is just hit and run marketing. Remember, once you lose a prospect, they are gone forever. Do you have the money to spend on that?
Where to direct your ezine advertising!
So, you don’t want to throw your money down the drain at any point because that’s wasteful. So, instead what you want to do is direct visitors to a landing page for targeted ezine advertising. Now, there are a couple of different ways to do this but the best way by far is to send people to a landing page which collects email leads.
Sure, you can direct traffic from ezine advertising to a landing page with affiliate links and try to make sales but I would usually do this for testing purposes. But I will tell you this, there are people that do this type of advertising and they are successful. I just prefer to build a mailing list I can build a relationship with and there are many who agree with me.
One type of landing page you can throw visitors to is if you have a small business and want to get people interested in your services. This type of landing page will have a call to action at the bottom which a visitor will click and be lead to another relevant landing page. But again collecting email leads.
This all works well if you give away a free report or something of value to entice visitors to give your their email address. Keep in mind you want to be targeted and relevant through the whole process.
How to find ezines to advertise in!
So, now that you know where to send your ezine advertising, it’s time to learn about how and where to find ezines to advertise in. But, before I get into that I want you to realize not all ezines are created equal. Some are great to advertise in while others will just fall flat on their face.
So, with that in mind you need to ask some questions before you even think about spending money with an ezine. You need to know a few things and if they cannot tell you these then move on to the next ezine. These questions are:
- How many active subscribers do they have. Key word here is active.
- What is their email open rate?
- How often do they mail.
Asking these questions is important. This gives you insight into how they treat their list. And if subscribers are responsive or not. If they treat their list good, with great content and give away free gifts all they time, their list will be responsive to whatever they offer in a mailing. In other words they trust them and will take a look at your offer when they mail it out. Trust is key here. You do not want to advertise in an ezine that pimps their list out to anyone and hits them with offers all day long. Now, there are those who will disagree with me but I have found this to work best.
Ok, now with all that in mind, lets look at where you can find some ezines to start advertising in. The first place I like to look is the Directory of Ezines by Charlie Page. Membership is not cheap at $197 dollars but it is well worth if if you can afford it. Charlie and his team really takes care of this directory and you will get great information about any ezine you find.
Another place to look is New-list.com. This is a free directory and you may not get as good information as you would with a paid directory but you can still find quality ezines to advertise in.
Another easy way is to go to Google and type in “your keyword+ezine”. This will bring up a good list of ezines for your to advertise in. Remember, if you do not know anything about the ezine make sure you email the owner to find out what you need. And it wouldn’t hurt to subscribe either to see how they treat their list.
Types of ezine advertising!
There are a few different kinds of ezine advertising you can buy. But, by far the best type is the solo ad. Sure, they do have other types of advertising which can work like classified ads, but by far the best is the solo ad.
How to advertise in ezines!
The on thing you want to do here is test small and scale big. Always test out your ad on a small scale before you even think about spending over $100.00. The reason is you have no idea how your ad is going to perform. So, always make sure you test your ad. This can be done on the Google display network for cheap. Then once you have a winner roll it out to what your budget can afford.
I had to mention this here. I have talked to so many people who say ezine advertising does not work and this is usually the case, where they blindly put up an ad in an ezine and get no interest. Do do that, always test, track and find the winner before you even start your advertising.
So, in conclusion, you need to find targeted ezine advertising. Always think like the people you want to advertise to and put yourself in their shoes. Ask questions of the ezine advertiser and find the winning ad which will work for you, so you are not wasting your ad budget.
Ezine advertising does work and it works well, but you have to follow the steps above to make it work properly.