Professional SEO / E commerce / Digital Marketing
Driving Digital Excellence!
Thank you for considering me to work at your company. Todd is a Seasoned professional with expertise across both B2B and B2C sectors. Driving measurable results through data-driven strategies and innovative digital solutions that optimize online presence, increase conversions, and maximize ROI.

Fantastic at Marketing & SEO, I highly recommend Todd π
Todd is without a doubt the best & smartest marketer I have ever seen in all my years.
Paulette Kaplan. CEO TruPure Organics Anti aging Skincare
The Art of SEO: Why Todd Jirecek is Your Next Digital Marketing Asset
In today’s hyper-competitive digital landscape, visibility is everything. As businesses vie for attention in an increasingly crowded online space, the role of an SEO expert has never been more crucial. With algorithm updates constantly shifting the goalposts and consumer behavior evolving at breakneck speed, finding a seasoned SEO professional who can navigate these complexities is essential for any forward-thinking organization.
My name is Todd Jir, and I’ve dedicated my career to mastering the intricate art and science of search engine optimization. Throughout my professional journey, I’ve developed a comprehensive understanding of what it takes to elevate brands in organic search results, drive qualified traffic, and ultimately convert visitors into loyal customers.
The SEO Content Funnel
What to Write at Each Stage
Attract & educate a wide audience
Content Types
- Blog posts answering broad questions (e.g., “What is SEO?”)
- Ultimate guides & how-to articles
- Infographics & listicles
- Trending topics & industry news
- Social media content & short-form videos
Traffic Potential:
High
Conversion Rate:
Low (Users aren’t ready to buy yet)
Traffic Sources
- Organic search (informational queries)
- Social media platforms
- Referral traffic from other sites
- Content discovery platforms
- Email marketing to cold lists
Recapture Strategies
- Email list opt-ins for content upgrades
- Targeted retargeting ads showing related content
- Strategic internal linking to related MOFU content
- Content refreshes & updates to maintain rankings
- Social media remarketing campaigns
Build trust & show expertise
Content Types
- In-depth case studies
- Comparisons & alternative lists (e.g., “Best SEO tools vs. X tool”)
- Webinars, free courses, and whitepapers
- Product demo videos
- Email newsletters with valuable insights
Traffic Potential:
Medium
Conversion Rate:
Moderate (Users are researching solutions)
Traffic Sources
- Organic search (commercial investigation queries)
- Email list subscribers from TOFU content
- Retargeting campaigns
- Industry directory referrals
- Content distribution networks
Recapture Strategies
- Email nurture sequences with problem-solution content
- Free tool or template offers requiring registration
- Webinar registrations with follow-up automation
- Competitor comparison landing pages
- Problem-specific case study follow-ups
Convert readers into customers
Content Types
- Sales pages & landing pages
- Product reviews & testimonials
- Pricing pages & limited-time offers
- Free trials & lead magnets
Traffic Potential:
Lower
Conversion Rate:
High (Users are ready to take action)
Traffic Sources
- Organic search (transactional queries)
- Direct traffic (brand searches)
- Email campaigns to warm leads
- Paid search ads (bottom funnel keywords)
- Remarketing to site visitors
Recapture Strategies
- Abandoned cart/form emails with incentives
- Exit-intent popups with special offers
- Free consultation or demo scheduling
- Limited-time discount codes after page exit
- Customer success stories targeting specific pain points
Hubspot Certified

Google Ads Certified

CRO Certified


The Evolution of an SEO Expert
My fascination with digital marketing began well before it became the powerhouse industry it is today. What started as a curiosity about how search engines determine rankings has blossomed into a deep expertise across all facets of SEO.
I’ve witnessed firsthand the evolution from keyword stuffing to the sophisticated, user-centric approach that defines modern SEO practices.
Throughout this evolution, I’ve remained committed to staying at the forefront of industry developments. When Google rolled out major algorithm updates like Panda, Penguin, and BERT, I wasn’t scrambling to adapt.
I was already implementing strategies aligned with where search was heading. This forward-thinking approach has consistently provided my clients and employers with a competitive edge in their respective markets.
Technical SEO: Building Strong Digital Foundations
At the core of effective SEO lies a solid technical foundation. I specialize in conducting comprehensive technical audits that identify and resolve issues that may be hampering your site’s performance in search results. From optimizing site architecture and improving page load speeds to ensuring mobile responsiveness and implementing structured data, my technical expertise ensures your website is primed for both search engines and users.
I understand that technical SEO isn’t just about fixing problems β it’s about creating opportunities. By implementing advanced technical strategies like proper canonical tags, optimized robots.txt files, and strategic XML sitemaps, I’ve helped numerous websites improve their crawlability and indexation, resulting in significant organic traffic growth.

Content Strategy: Creating Value Beyond Keywords
Content remains the cornerstone of effective SEO, but the days of keyword-focused content are long behind us. My approach to content strategy centers on understanding user intent and delivering genuine value that addresses real audience needs. I excel at conducting thorough keyword research that uncovers not just high-volume terms, but the specific queries your target audience is using throughout their buyer journey.
By mapping these insights to comprehensive content calendars and detailed briefs, I ensure that every piece of content serves a strategic purpose. My experience spans creating content strategies for startups looking to establish authority in their niche to helping enterprise-level organizations scale their content production while maintaining quality and relevance.

On-Page Optimization: Perfecting the User Experience
Effective on-page optimization balances the technical requirements of search engines with the experiential needs of users. My methodology involves a meticulous approach to on-page elements, including:
- Crafting compelling, keyword-rich titles and meta descriptions that drive click-through rates
- Developing user-friendly URL structures that enhance both SEO and user navigation
- Implementing header hierarchies that improve readability and topical relevance
- Optimizing images with appropriate alt text and compression for improved page speed
- Enhancing internal linking structures to distribute page authority and improve user flow
Through these optimizations, I’ve consistently helped websites improve their ranking positions for competitive terms while simultaneously enhancing user engagement metrics such as time on page and pages per session.

Link Building: Earning Authority Through Value
In the realm of off-page SEO, link building remains a critical factor in establishing domain authority and improving rankings. Rather than pursuing shortcuts or manipulative tactics, my approach focuses on earning high-quality backlinks through genuine relationship building and value creation.
My link building strategies have evolved with the industry, moving away from quantity-focused approaches to highly targeted campaigns that prioritize relevance, authority, and authenticity. Whether through creating linkable assets, conducting strategic outreach, or leveraging digital PR opportunities, I’ve developed a reputation for building sustainable link profiles that withstand algorithm updates and drive long-term organic growth.
Local SEO: Dominating Regional Search Results
For businesses with physical locations or service areas, local SEO presents unique challenges and opportunities. I specialize in optimizing Google Business Profiles, building citation consistency, managing location-specific content, and implementing local schema markup to improve visibility in location-based searches.
My experience with multi-location businesses has given me valuable insights into scaling local SEO strategies across numerous markets while maintaining consistency and maximizing resource efficiency. Through these efforts, I’ve helped businesses significantly increase their visibility in the “Map Pack” and drive foot traffic to physical locations.
Analytics & Reporting: Translating Data into Actionable Insights
SEO without measurement is merely guesswork. I excel at implementing robust analytics frameworks that track the metrics that matter most to your business objectives. Beyond basic traffic analysis, I focus on connecting SEO efforts to bottom-line impact through advanced goal tracking, attribution modeling, and custom reporting dashboards.
My analytical approach extends to conducting regular SEO audits and competitive analyses that identify emerging opportunities and potential threats. By translating complex data into clear, actionable insights, I empower stakeholders at all levels to understand the value of SEO investments and make informed decisions about resource allocation.
Staying Ahead: Embracing Emerging SEO Trends
The SEO landscape is constantly evolving, and staying ahead requires a commitment to continuous learning and adaptation. I actively monitor emerging trends such as:
- Voice search optimization and conversational search patterns
- AI-generated content considerations and best practices
- Core Web Vitals and Page Experience signals
- E-E-A-T principles and their implementation across different industries
- Zero-click search results and featured snippet optimization
My passion for learning extends beyond following industry publications β I regularly participate in advanced SEO communities, attend specialized conferences, and engage in testing to validate emerging theories before they become mainstream practices.
Collaborative Approach: Integrating SEO Across Departments
One of my greatest strengths lies in my ability to work collaboratively across departments. I understand that effective SEO doesn’t exist in a vacuum β it requires coordination with content teams, developers, UX designers, and other marketing specialists. Throughout my career, I’ve successfully:
- Partnered with development teams to implement technical SEO changes without disrupting site functionality
- Collaborated with content creators to develop SEO-optimized content that maintains brand voice and editorial standards
- Worked alongside paid search specialists to develop integrated strategies that maximize SERP coverage
- Coordinated with social media teams to amplify content distribution and build engagement
This collaborative mindset has allowed me to implement comprehensive SEO strategies that align with broader business objectives and drive measurable results.
Case Studies: Delivering Measurable Results
Throughout my career, I’ve had the privilege of working with organizations across various industries, each with their unique challenges and objectives. While respecting confidentiality agreements, I can share some anonymized examples of the results I’ve achieved:
- Increased organic traffic by 187% year-over-year for a B2B software company through a comprehensive technical SEO overhaul and content gap analysis
- Improved local search visibility for a multi-location healthcare provider, resulting in a 43% increase in appointment bookings from organic search
- Recovered organic traffic for an e-commerce site following a major algorithm update, restoring 95% of previous traffic levels within three months
- Developed and implemented an international SEO strategy for a SaaS platform, resulting in 200%+ growth in non-US markets
These results weren’t achieved through shortcuts or quick fixes, but through methodical implementation of sustainable SEO strategies aligned with business objectives.
The SEO Expert You Need
What sets me apart as an SEO professional is my unique combination of technical expertise, creative thinking, and business acumen. I don’t just implement tactics β I develop strategies that align with your organization’s goals and deliver measurable impact on your bottom line.
In an industry where change is the only constant, I offer stability through adaptability. My commitment to staying ahead of industry developments ensures that your SEO strategy won’t just work today, but will continue to evolve as search algorithms and user behaviors change.
Whether you’re looking to recover from a traffic decline, scale your organic presence to new markets, or establish dominance in a competitive niche, I bring the expertise, passion, and proven track record needed to achieve your objectives.
Let’s Connect
I’m currently exploring new opportunities to bring my SEO expertise to forward-thinking organizations that value organic search as a strategic growth channel. If you’re looking for an SEO expert who can deliver measurable results while adapting to the constant evolution of search, I’d welcome the opportunity to discuss how my skills and experience align with your needs.
Feel free to reach out through the contact form on this site or connect with me on LinkedIn to start a conversation about how we might work together to achieve your organic search objectives.
In an increasingly digital world, visibility is currency β and effective SEO is the investment that continues to pay dividends long after the initial implementation. I look forward to helping your organization maximize its return on that investment.
Todd Jirecek is a seasoned SEO professional with extensive experience across technical SEO, content strategy, link building, and analytics. With a proven track record of driving organic growth for businesses ranging from startups to enterprise organizations, Todd combines technical expertise with strategic thinking to deliver sustainable results in highly competitive markets.
