About Todd Jirecek

Digital Marketing & Ecommerce Specialist | SEO Veteran Since 1992

I’ve spent over 26 years in internet marketing and SEO, with the last 12 years focused intensely on digital marketing and ecommerce. As former Marketing Director at Bully Max, I help businesses find their voice online and turn that voice into real growth. When I work with you, expect honest strategies that actually work – no smoke and mirrors, just results that matter to your bottom line.

My Journey

I cut my SEO teeth back in 1992, diving deep into the field by 1995 when Yahoo was king and Google wasn’t even born yet. Those were the Wild West days of search. By ’99, I was building websites for a couple of guys selling health info products online, and that’s when SEO really clicked for me. We’d stay up late brainstorming how to crack the search engine code, testing and learning together.

Look, I’ll be honest – SEO became an obsession. I’d literally wake up thinking about algorithms and go to bed dreaming in keywords. But what really stuck with me was this: behind all the technical stuff, it’s the content that matters. Without words that actually help real people solve real problems, you’re just playing games with bots. And bots don’t buy your products – people do.

Professional Experience

When I took over as Marketing Director at Bullymax.com (2012-2019), we transformed what was possible. Every year, we grew by about 40% – and that wasn’t by accident or luck. We built systems that worked, content that connected, and campaigns that converted. Every dollar the company made came through the digital channels I managed. Not to brag, but when your strategies directly feed families and create jobs, that’s when you know you’re doing something right.

Areas of Expertise

• SEO That Actually Works: I keep updated on all the latest Google AI algorithms (RankBrain, BERT, MUM, SGE, and Gemini) and build foundations that stand the test of time
• Ecommerce Growth You Can Bank On: I’ve taken online stores from struggling to seven figures by focusing on what matters, not what’s trendy
• Content People Actually Read: I create stuff that makes people stop scrolling and start buying – content that works for both robots and humans
• Turning Visitors Into Customers: I’m obsessed with the journey from “just looking” to “shut up and take my money”
• WordPress Without the Headaches: I build sites that load fast, look great, and actually do what they’re supposed to do

My Approach

Here’s the thing about SEO – while everyone’s freaking out about the latest update or tool, the fundamentals haven’t changed much. Stay in your lane. Create stuff people actually want to read. Answer the questions they’re really asking. Simple, right? But not easy.

With all this AI madness – ChatGPT, Google Gemini, and whatever drops next month – we’re living in wild times for search. I’m not just watching it happen; I’m knee-deep in testing what works now. Because tomorrow it’ll be something else, and I’ll be testing that too.

Where Else You’ll Find Me

I’ve been sharing my knowledge online for decades – you can find my articles on Medium, contributions on Quora, and I’ve even been writing since the earlier days of the internet. I was a contributor to ArticlesFactory.com, and I’ve built a substantial following on Twitter with over 1,600 followers who come for my insights on SEO and digital marketing.

My work has also been published on some of the most respected platforms in the industry including Yoast, Conversion XL, and Search Logistics by Matthew Woodward. With 26+ years in internet marketing (since 1992), I believe in sharing what actually works rather than chasing trends.

Let’s Connect

Got a project that needs someone who’s been around the digital block? I’m available for hire, contract work, or just a conversation about where your business could go online. Reach out:

• LinkedIn
• Twitter
• Email

Let’s skip the fluff and get straight to growing your business.