Becoming an Affiliate Marketer or a Reseller

Affiliate marketing is all about getting people to buy products that you don’t own in exchange for a commission per sale.

It is a good way to make money online, since there are many affiliate marketing training courses and blogs that can teach you how to get started and show you various affiliate marketing promotion techniques.

Reseller marketing on the other hand is about selling a product you don’t own, but you market it to people as it is yours. This may sound like a violation to the original owner’s right, but it is NOT.

With products that are given resell rights you can sell them under your own brand without any violation of the owner’s rights.

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There are many similarities between the two models, and the most prominent one being that you are selling something you didn’t create.

They differ however on level of control you have over the business, as a reseller you have almost 100% control over the whole business from how it is represented and run to how it is marketed and how the product is priced.

 

Start up Costs of Affiliate Business vs. Reseller Business

As an affiliate you can get your business up and running with budget as low as $100 which basically involves buying your website hosting account and a domain name.

Even if you don’t have a website you can still become an affiliate by running paid advertising campaigns to direct traffic to the product using your affiliate link.

You don’t need web design service; because you can start a blog and use any of the free themes available, and if you are a member of any affiliate marketing training courses out there then chances are they will offer you blog templates to use which eliminates the design costs.

Resellers on the other hand need a website to start promoting their product which could cost $100 in webhosting and domain costs.

You also add a minimum of $500 in website development and design costs, because blogs are not the best way to promote your reseller program so you need a dedicated website for whatever product you are selling.

There are also other costs involved like software used to manage the business (i.e. billing, helpdesk…etc) which could easily reach another $500

 

Work Load for Affiliates vs. Resellers

The affiliate’s main goal is to get as much traffic as they can to the product’s page, and whatever sales is generated from there he takes his commission and it ends at that.

If the buyer needs any customer or technical support then he contacts the original vendor directly and he will not contact the affiliate for any further support.

This relives the affiliate from any work involved in running the product’s business operations which allows the affiliate to focus entirely on marketing the product and generating sales for it.

Affiliates can work 5 hour a week and still earn profits without any obligations, he can even not work on promoting the product for 1 month and still be earning from his previous marketing efforts.

Resellers need to spend more time setting up their business which involves:

  1. Hiring and managing the required staff of web developers and designer
  2. Setting up their website and installing all the required software
  3. Constantly promoting their new brand
  4. Running the billing books because they direct receive payments from customers

All these tasks require at least 3 hours of daily work and can reach to 21 hours per week.

Since resellers are exactly like business owners, they have day to day business operations to run that require total dedication.

 

Learning Affiliate Marketing vs. Reseller Marketing

The amount of help that is available for affiliate marketers is substantial, be that from an affiliate marketing training or from other blogs.

This makes it easy for basically anyone with enough motivation to get started in affiliate marketing.

Affiliate marketing training and courses cover every aspect of the business, from how to find niches to compete in to finding products to promote and how to market them probably.

This is because affiliate marketing is the same for any product; the process is similar whether you are promoting product A or product B in any niche.

The only difference can be which type of affiliate marketing you involved in (I.e. pay per sale, cpa…etc), but that is a slight difference.

Resellers need to know the niche of the product they are involved in, not just that, they also have to understand the business itself to be able to run it.

For example, to be a reseller for web hosting company, you need to understand how servers work and how to address any technical problems that may arise, because the hosting company you are reseller for will not handle every technical and customer support you receive (although they might offer you advice if needed).

And there are no courses widely available that can take you step by step in running your own reseller business with all its details.

There might be courses that can guide you in a general way, but not in a niche and product specific way.

This makes it harder to become a reseller, and that’s why you should be very knowledgeable about the product you are promoting as a reseller.

 

Affiliate Marketing Niches vs. Reseller Niches

Affiliate marketers have access to pretty much any niche available online, you can become an affiliate for a weight loss product to travel affiliate programs. There are no restrictions.

You can become an affiliate for a digital product (software or e-book), online service or a physical product.

You can even become an affiliate in 3 or 4 niches at the same time, it may take you more time to promote them or even require you to outsource some of your work, but it is possible.

Any affiliate marketing training can help you find profitable niches and affiliate programs, even provide you with tools to automated the search.

Reseller marketing on the other hand is more common between service providers, like:

  • Web hosting companies
  • Services (writing, SEO…etc)
  • Offline products & dropshipping

These niches are very profitable because some of them are recurring, so one client can earn you $100s every month. And the more you grow your brand the more profitable you become.

 

I advise you to go into affiliate marketing if you are limited in budget and resource, this way you can get more experience in the online business in general before you commit yourself to becoming a reseller.

Affiliate blogs and affiliate marketing training courses (like affset.com) can help you reach that level of experience needed.

Reseller marketing is more challenging but very rewarding, so don’t rush into starting it if you are not ready as it requires a higher level of commitment than that of affiliate marketing.

 

Can Your Website Survive Without Google Traffic?

surviving without Google

The question now goes after all the Google updates like this.  Is it possible to build a website business online and not rely 100% on Google for traffic?  And the answer is a resounding YES!  You may not think so but it’s true.  Worrying only about SEO and Google is like cutting of your head before you live.  Sure, traffic from them is great and it’s free.  But Do Not put all your eggs in one basket.

This is the problem with SEO, it’s like the stock market.  Traffic goes up and traffic goes down.  Google makes hundreds of changes every year to it’s algorithm.  What they are doing is trying to make their search results better for their users.  And they have every right to do so.  I know, it may not seem fair but it’s their engine.

How to survive without Google!

When building a website or blog, you kind of want to forget Google exists.  Hard to swallow I know.  But you better do it if you have a website for a business or you make good money online.  So, how does your website or blog survive without Google Traffic?  Below I’ll cover a few ways you can make your business succeed without Google.  Keep in mind you will still want to perform SEO on your website or blog but, just learn not to rely on it fully.

Other places to get traffic!

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  • Pay per click
  • Email solo ads
  • Email marketing
  • Link building
  • Guest posting
  • Banner ads

Above are just a few of the ways to get traffic from places other than Google.  Gone are the days of just writing a blog post and then blasting it with links.  You don’t want to think like that anymore.  What you need to realize is you are building a business.  And, if you have hundreds of affiliate sites, you may want to rework your strategy and start working on one website of blog and making it more of an authority.

Reworking your website or blog!

I’ve talked about this before and I will talk about it here again.  Each and every page of your website or blog should be treated as a landing page.  That is, realizing someone, someday is going to look at that page.  When you are designing pages, make sure you look at them from another persons shoes.

Your website or blog should also be neatly categorized.  You want to make it easy for your readers to navigate your site.  You want to have landing pages also.  This will allow you to take advantage of other forms of advertising such as pay per click, banner advertising and pay per view.

After you create your website, spend some time looking at it and see if it’s user friendly.  Ask others to look at it and see if they can easily find what they want.  This is a critical step.  Many webmasters and bloggers think once they put up their site it’s finished.  This is not the case.  You should be always improving your design until you have something that requires people to take the action you want them to take.

Email marketing for site survival!

Email marketing is essential if you want your business website to survive online.  Many webmasters skips this step thinking it too costly or too time consuming.  The money is in the list.  Or the money is in the relationship you have with the list.

You should be collecting names and email addresses from day one.  A email list is an asset and if properly used it can make you thousands or even millions of dollars.  Do not make the mistake of avoiding email marketing.  If your site is ever kicked out of Google you can survive on email marketing alone if you have enough targeted prospects and customers on your list.

Make a squeeze page on your website of blog and start collecting names and emails.  Your squeeze page should be designed to nothing but collect names and emails.  But, to do this you need to give something of value away.  Weather it’s a free report or entering in a drawing.  It doesn’t matter, just make sure you give something very valuable away to collect names and emails.

Once you have a good amount of people on your list you can then email your latest blog posts to them for traffic.  This is a great way to keep people interested in what you have to say.

Content distribution for traffic!

Making traffic happen from your content goes way beyond just your website and article marketing to article directories.  Article directories like Ezinearticles.com used to be what everyone fussed about.  Although you can still use them, other things like guest posting and sending your articles to ezine publishers will carry more weight these days.

You want to think relevance first and foremost.  Would you rather your article be in a certain category in an article directory or published on a high traffic website that has everything to do with your niche?  Hmmm, see where I am going with this?

Let’s say you added a squeeze page to your blog and you want people to see it.  Well start writing some high quality articles and sending them to ezine publishers.  Want you will want to do is start making a list of these publishers who you can send your articles to every month.  This will defiantly help with your traffic numbers each and every month.

Summary!

In the end it’s all about traffic and conversions.  But, never ever, ever rely on one source of traffic as your primary source.  Do so and you can wind up out of business over night.  Building a great business takes time and dedication.  To many would be online entrepreneurs, think they have to branch out and be in a million different niches.  When what you really should be doing is concentrating on one thing and then start scaling your business.

Think about all the big corporations of the world.  Most of of them all rely on one product as their cash cow.  Companies like Google and Microsoft.  They all have one product which makes them great.  After that the scale and start adding more products and services.

Start thinking of all they other ways you can create traffic other than Google and you will be surprised by what you can come up with and sleep that much sounder at night.

Monetizing your blog!

So, you may have a blog or you may want to start one.  Either way, one day when you traffic reaches decent levels you may want to make some money from affiliate programs, Google Adsense or some others.

But, the big question I get all the time is, what do I use and how do I use them.

Well, if you are asking the same questions about affiliate programs, then today you are in luck as I will answer some of these questions for you.

But before we jump into them, let me cover on important aspect for new bloggers.

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Before you run out and start finding affiliate programs, please make sure you have decent traffic levels coming into your site.  Traffic is the lifeblood of any online business.

And, if you monetize too soon, then you can be in for great disappointment.

Make sure you study this blog and others when you are first starting out so you can get up to speed on what it takes to make it.  Whew!  Now that we have that out of the way about traffic!  lol.

Picking offers!

The answer to the question about affiliate marketing is actually very simple.  Why?  Well, you first of all pick only programs you use and believe in.

Now, there are other bloggers out there who use all kinds of these and do a great job of reporting and writing about the offer.  One such blogger is John Chow.

John does a great job after being in the blogging business now for many years.  He has a certain way of finding a product and then writes about it and tells others what he thinks in his posts and sometimes offers the affiliate program link.

So, with your blog and, you need to think about the type you have.  Then think about all the things you have used over the years and what products you believe in and start picking some.

It really doesn’t matter what type of blog you have.  You could have a blog about gardening or whatever and I am sure you can come up with something for affiliate programs.

For example with the gardening blog idea, maybe you went to home depot all the time and really believe they are the best for certain products.  Well, there you have it.

Next just check and see if home depot has a affiliate program where you could link to certain products of theirs from some of your posts or pages.

The key here when using these is really believing in the product and or service.  You see, when you have used the product first hand then when you write about it, your readers will really see you know what you are talking about.

Just like what I am writing about here.  Do you think I know what I am talking about  Your right I sure do.  I have been doing websites and affiliate marketing since 1994.

So, I know a lot about the subject.  Think about it doesn’t come across in my writing?  This is a subject I am very passionate about and know a lot about, so it comes across as valid and real.  So I could offer some I believe in.

So case in point!  Always pick ones you believe in and have no problems talking abou.  Yes, it’s really that simple when it comes to affiliate offers.

How to put offers into your blog!

Now, once you have some programs picked out you will need to mention them or advertise them on your blog.  And let me tell you this is another whole different story here.

But, again keeping it real is what sells.  Now, you could use banner ads and other ads on the side of your blog for your affiliate programs.  And believe me these places do sell products.

But, you will also want to mention them in your posts.

For example you could write a post about something you do for gardening and add a few links. (Yes sticking the the gardening example.) So you write a post about how you get your garden ready in the spring time.

Then somewhere in your post you talk about how you dig up your garden with your MTD rototiller.  Well, at this point you talk about this rototiller and how it has helped you with your garden.

You pre-sell not sell.  Do not put buy here links.  But, instead use “click here for more information” type of links.  You don’t want to hard sell your affiliate programs.

You want to gently mention your affiliate offers to your readers.  And remember try and use things or products you use and have experience with.

Also, you don’t want to pollute your blog with too many.  Like I mentioned above, just casually mention them once or twice on your blog within your relevant post and you will be surprised at the amount of times they are clicked.

Yes, these programs and marketing them works, just remember to keep it real and relevant.

Diversify your affiliate programs!

One lesson many have learned is to diversify the programs they offer.  After all you do not want to put all your eggs in one basket do you?  Many people learned this with Google Adsense.

Many people have been kicked out as of late.  There are all kinds of reasons and speculations going around.  I too was kicked out.  But, it doesn’t matter.  Just make sure you diversify your affiliate offers you offer on your blog.

Have a resources page for your affiliate programs!

One place you can list out all of the products and services you use for your affiliate programs is on a resources page.  If you are not using one, then get on it!  lol.

Really, a resource page is a great way to show your readers all of the products you use and how they can also help them.

Believe it or not, if you are becoming or are a authority figure in your chosen niche then people will want to know what it is you use and recommend.

Just list whatever products you use and if there is any affiliate programs you use, then make a link to it from the name of the product.

Picking affiliate programs summary!

So, if you have a blog and you want to make a little money from it then you need to start picking affiliate programs to offer in your blog.

Always remember to keep it real and use products you believe in and use personally.  Sure, if you see a great product and it has a affiliate program and you think it may offer your readers some value then go for and write about it.