Do you try to manipulate your search rankings?

If you have a website, then I am sure you build links to it.  If you don’t build them, then you better start.  But the question remains, how do you build good ones?

Many people do not even know where to start when building them.  And for those who do build them, I have one question.  Are you are link building whore?

Sure, I know it sounds funny asking this type of question about your website.  But the fact remains, many people do not even know how to build good backlinks which will last over time, let alone how to get them properly.

Sure, it’s human nature to take the easy route when something is hard to do.

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Do not take the easy route for link building!

But with backlinking, I caution you, do not take the easy route.  There are many tools on the market which will make the job seem easy to do.

But, are these really your best options when it comes to your website?  The truth really is no they are not.

These so called tools may make things a hell of a lot easier on the front but the backend could be having your website getting kicked out of Google or other engines.

But again, the truth really is, you should never let a search engine run your website or blog.

The reason is, you should never rely on a search engine as your only source of traffic.  Do not ignore search engine by any means.  They are still a great resource.

There is more traffic on the web in general!

But again, the truth is, there is much more traffic on the web coming from places other than search engines.  Just look at your web history from yesterday and you will get an idea.

You will see there are many more pages listed in your history other than Google.

Now, just imagine if you could have your listing on all of those pages.  You really wouldn’t have to rely on a search engine, would you?

However, the big problem is, this type of building takes time, dedication and skill.  But the big take away is, not having to worry about every update over at Google.  You simply get traffic from so many other sources, you never have to worry about them again.

The choice is yours no doubt, when it comes to backlinking.

The two main things for a lasting website today, are great quality content and good quality backlinks.  Good quality content is easy to figure out but the other, not so much.  So what is a good example of not being a link building whore?

Well, first of all it’s not using things like articles, spinners, press releases, directories and the like.  It is more about trust and relevance.  For example. let’s say you have a small marketing firm, where you work from your home.

And you want to build good quality backlinks for your website.  Instead of following the pack of online marketers, you will build them much more differently.

What an expert link builder says!

First of all let me quote the expert Eric Ward.  “The easier a link is to obtain the less it will help your search rank.”  Read that statement a few times and let it sink in.

You truly want to forget about search engines when building these to your website.  This way you will not be trying to artificially inflate your search rank.  You will start to see them for what they are.

And, this is for trust, quality and traffic.  That’s right, if you ever wanted to not worry about search engines and get traffic from other sources, then, links are your best bet.

So, for your small marketing business, you would then begin to search out places like other marketing business’s and other places which have to do with marketing.

And the places you want to get them from is other websites which do not even care about search engine optimization.  Yep, read that one again.

This is why I use tools such as SEO power suite and keyword country to help me get the job done.  I can find them very easily with software like this.

Example of good link building!

Here’s a great example of what I am talking about.  I was a member of the greater Cleveland are Jaycee’s.  And the Jaycee’s are into marketing.

I would try and get one from a local Jaycee’s website as one of their marketing services.  Of course I may have to offer a little of my marketing services to them for free to get it.

But it would sure be worth it. Why?  Because, Google trusts a website like the Jaycee’s.  Again why?  Well, because, first of all they are not trying to manipulate their search rank and the website has most likely been around for a while.

Are you starting to see the bigger picture here?

Think of other places you could get links from like the example above.  Now, you may be saying, man that may be clicked on twice a month, and you would be right.

But, also the traffic from this would be highly targeted.  Now, just imagine if you were able to get 200 links like this and they would be clicked on just 5 times a month.

That would be 1000 highly targeted visitors a month to your website.  Sure, it doesn’t sound like a lot but they are highly targeted and it would also help your search rank.

Sure, it takes work for this but, you get highly targeted visitors, don’t have to worry about search engine rankings and you can sleep at night.  It’s a win win situation anyway you look at it.

And to to put it into action, all you have to do is find someone on places like Odesk or Fiverr to get started if you don’t want to do the work yourself.  Just find someone and write up instructions explaining what you are looking for in a link builder.

Listen, I know you are like what the heck man, this sucks.  And I agree, it kind of does.  But, do you want a website that stands the test of time or do you want to worry all the time.

Listen, there are countless stories of people making big bucks in online marketing and then losing everything in one night because of a Google update.  Do not let this happen to you.

Create quality content and great backlinks.  And most of all do not be a link building whore with backlink strategies which will give your gains for a while, making your have to worry every night.

Build it right the first time and reap the rewards for years to come by getting traffic from this backlinks also.