Ok, so today for this article, I’m going to talk about content marketing & SEO. It really goes further than this into things like conversions, keeping people on your pages etc. But content is one of those things that is so often over looked, especially by new webmasters or affiliates.
I mean what the hell do you want content for? We are concerned with SEO right? Wrong! Content is very very important. You need not overlook content and the creation of it.
Sure, you may have keywords, seo, links and all those things. But without good quality content you have nothing. And I mean zip, zilch, nadda, nothing.
The web is all about content first and links second. Please, read that again.
So, if you have no idea how to write, LEARN. I urge you!
Putting The SEO Cart Before The Content Horse
I get asked all the time by newbie seo’s, how they can learn this wonderful trade? They always want to talk Google and technical geek aspects first. And, their jaws drop, when the first thing I mention is content and writing.
“What”? they exclaim! Listen, many times problems with search are not those problems at all. In fact, many times it’s really content problems looming over their clients heads.
I have seen it many times. People come screaming at me ” Google quit sending me traffic for no reason”! Ok, so I check their pages and yeah, I see a page with about 120 words on it doing nothing but explaining their services and poorly if that. Their page screams, me, me, me with very little wording.
Sure, this may be ok for some but you need to be better than that. You need to write more content for one.
So, step one to learning search optimization is, learn how to write in a helpful manner. Or at the very least, learn how to spot good writing and hire someone who can create the content for you or your client.
Create Helpful Content
You need to create helpful content on websites for many reasons. One reason is, it creates longer dwell time on your site. But, you truly want to help your readers and not just sell, sell, sell.
This is true of any business or otherwise any website. I don’t care if you repair iPhone’s for a living, fix heaters or want to create an affiliate blog. You need to help readers and people who land on your website.
So, lets say you do repair iPhone’s and want to have a website. I would check most websites in your area. I would bet most just list things like services performed, hours, guarantees and a description of what they do.
That’s boring for sure. Instead, you could list many of those things at the top of the article but, why not create a story about something that happened or even list helpful tips about phones?
Many people don’t ever think about doing this. Trust me, wow them with your content and you will win the sale.
So learn about content creation before anything else and then work in your lessons about search.
How Many Words Do I need?
The answer is, it depends. But you want what Randy Ray of Reflective Dynamics calls Mega Content.
As he states in his article, the days of short content are at an end and you really cannot expect to rank any longer that way.
Now, you don’t need 10,000 words by any means but, you want a good amount say, 700 – 2000 and more. And, if you cannot create that type of content, you just ain’t thinking hard enough.
Also, the more content you create, the more chances you have of being found for longtail keywords.
And the trick is to really care about what you write and put your best effort into it. This is why it is much easier to go into niches and make websites for things you really care about. I remember back in the day when, people would make videos where they had 200 affiliate sites in all different markets, they knew nothing about. Talk about stress.
But their whole thinking was, well if one site goes down I have others. Well let me tell you something, if you don’t put enough care and time into any of those sites, they all will go down.
So have a more narrow thought process and think about the things you really love to do and make great sites out of those things. Your passions in effect will become the driver of your income.
And do not obsess over word count.
Isn’t This Just Inbound Marketing?
Yep, you bet it is and at it’s finest. Inbound marketing is the process of where people seek you out, you become the expert and people will start to seek out your knowledge. So, inbound marketing works and works well.
And news flash, this is what Google likes to see. You see, in Google’s perfect world, every website would be great, written by a real person who is an expert on their topic and well written.
Not only all this but, why not try and help people?
How Many Pages Do I Need On My Blog Or Website?
Ok, well this again just depends. But again, you want to care about the content and wow your visitors.
It used to be people would do keyword research and then produce as many pages as possible. Heck, I was even one of them almost 15 years ago. But my my, have times changed. Now since the Google Hummingbird update, they are more after topics now.
Now this isn’t to say you cannot create more pages. But if you have one good page on the topic of “computer repair” where you list out your services. How much more can you really say about a variant keyword of “computer cleaning repair”.
You will just have to use your brain and think about it but, do what comes natural and try not to repeat variant keywords making useless pages. If you do your content correctly, you can have much less pages, with more content and rank better.
Take Your Time & Do Your Research
When writing posts or pages on your blog, take your time. Research into the subject as deep as you can. Think about it for a few days if you must. Good content is not created in one fell swoop. It takes time and effort to produce.
While thinking about what you want to say, do some research. The web is the greatest research tool ever invented. Use it to its fullest.
If you wrote 1000 words one night, set everything aside and look at in again in a day or two.
Great Content Makes You The Authority
One thing about writing awesome content is, you will be the authority on the subject matter. This will be true for Google and your visitors. So, we really can call this authority content marketing can’t we?
But I Don’t Know How To Write
Well, great writers are made with trial and error and effort. If you have no idea how to write now, you will with some practice.
You have to start somewhere and besides writing is a great creative outlet that is good for the soul. I would also say to study the great writers and lean what they have to say about writing.
Ok What Do I write About?
Iv’e been saying it over and over in this post. Follow your passion and the money will come.
I would pick something you are good at and have a real understanding and liking for. This way you will want to go to your computer and write as good as you can. Writing about things you have no interest in can produce short boring posts.
If you have no interest in stock trading, why try and write about the subject just because you heard affiliate commission are good?
Tell A Story
It has been proven over and over that story telling in write attracts people and those people even share those articles. Claude B. Hopkins the great advertising man wrote in his book Scientific Advertising about story telling.
He had a client who made beer and one day he came up with the concept about telling their audience about how the beer was made. He told them to describe in great detail and bring the customer through the process. And guess what, it worked like a charm.
This goes along with Story Telling but you want to be interesting. And, the way to do this is by using your own voice and uniqueness. Overtime you will develop your own style and your own voice. But you may need to work on it. You do this with practice.
Pick topics and write about them in a Word document if you are not ready to publish anything on the web yet. Then, save those documents for later and look them over. Heck, you might even have fun looking at them years later. But the best part is you will learn from them and see just how far you have really came.
Edit Your Articles And Check Your Spelling
I have stated this before in this article but you will want to do the best you can with editing and spelling. Google at one time didn’t care but they do now more and more. Also, people have a tendency to pick out even just a few spelling errors. And let me tell you it can be a pain.
I used to be one of those lazy people who would quickly just look over the article and then hit publish. Ouch, trust me you want to spend more time in the editing and grammar departments. I know it’s a pain but you will be rewarded later on.
And you might need to do a few edits or you could even do a hundred. It’s all up to you how many you want to do. Just make it your best work.
Content Builds Over-Time
About 11 or 12 years ago I remember reading Dr. Ken Evoy and his Site Build It Product. Many people have ripped him apart these days which is natural on the web because so many people want to be the experts. But his action guide was 2nd to none back then and I think it still holds true today.
Dr. Ken talked about building a content driven website and he instructed his members to keep on building content and stop optimizing. While I don’t agree 100% with this, his approach to content is right on in my book.
His daughter Nori has created one of the best sites on Anguilla available, and she ranks on the first page for the keyword Anguilla. This is all pretty much from stellar content creation over time. So, yes, it works when you work it.
Make A Real Website
I know I have stated it before but, a real website written by you will attract many more readers and keep visitors on your pages longer. Enough of the crappy affiliate websites already. Do something real with your time so you put all your time and energy into it like you should.
Look at Ken’s daughters website again. Take a look a this page for instance, where she is talking about a restaurant on Anguilla. Do you notice all of the pictures, which are real by the way?
Nori’s whole website is about her experiences in and around Anguilla. Now, don’t you think people wanting to know about this wonderful place will read her site and come back for more? Of course they will and in droves.
You can clearly see she is real, her website is real and the experience you have on her site is real.
Again, I know many of you are worried about your site being kicked out of Google and want to create thousands of affiliate websites. But let me tell you, that is not real. Pick a subject you know and love and then later you can branch out into other things you know with other sites.
Read Others Success Stories
One guy that started to hit my radar about 8 years ago was Steven Pavlina. he is also another student of ken Evoy’s. However, one thing Steven does is overwhelm and I really mean it with content. He is a writing machine and has been so for years.
His website is so chock full of information it’s hard not for the search engines to miss him. He really over delivers.
But, you can truly learn from others and their success. It doesn’t take long to see how many success stories there really are on the web when it comes to content marketing.
Even Neil Patel has his own story. Neil is also another great content producer. He just produces so much content you cannot look away.
Same goes for Amit Agarwal. he is an Indian tech blogger who got started about 8 years ago and he hasn’t looked back. In fact if you search around about him, you will see he quit his job and started blogging and now lives a life where he works from home.
Every day he plans and posts helpful tech articles on his blog. Amit, makes a very good living with Google Adsense and from advertising being bought on his blog.
So dig a little deeper to learn how these people are producing great content, and you will see they also had to work at it. But once you work it the rewards do come.
You might even just get inspired and really start to make some headway with your own project.
What Does Google Really Want For Content?
Honestly, know one really knows this for sure. There are many experts, some who are pretty good. But, as Iv’e stated many times here, it’s all speculation. That’s not to say do not take some of their advice and fix your websites from Panda or Penguin.
But as you may or may not know Google did release a list of what they consider quality content and websites. And, many people are just calling this a cheap way out or that is was not real. Well, be that as it may. However, I would tell you to take a look at it and really ponder over what the lists asks.
Putting It All Together
As you can see I gave you many reasons, examples and ideas to start with content marketing. It is this that will really drive your SEO to new heights.
And remember, if you think you have a search problem, start with the content. Is it good enough, is it real, does it help people?
As I said many times it’s a content problem before anything else. It’s sad to say but content is so overlooked these days and many starting out, it’s the first thing they just pass right by and go to the seo side of things and then get frustrated when they get no traffic.
Just keep it real.