Google Analytics is an exceptional tool for those wishing to dissect streams of data pouring in on a regular basis. Web data can be confounding at the best of times requiring patience, which many individuals lack. Yet, the value of Google Analytics is hard to shrug off for those wishing to optimize their processes and progress down a road of success. Let’s take a look at ways to maximize Google Analytics and ensure it provides long-term value. This read will showcase how using this tool is all about quality over quantity. Those who understand this will succeed, while those who don’t are going to struggle.
Maximizing ‘Path Length’ Report
This is present within the system and ensures web owners are able to maximize their analysis as required. This report can be found within the ‘Multi-Channels’ Folder and is an empowering option to consider. This is an incredible tool for e-commerce sites or those who are heavily reliant upon sales within their setup.
Path length demonstrates how many visits it took for a person to complete the conversion and pay for your service/product. Did it take one visit? Two? Perhaps even more? All of this information is present within this little report. It is quite powerful as one can imagine considering most setups are going to be dependent upon conversions and understanding how money is coming in.
Custom Alerts
These are incredibly underrated by most and should not be at all. Custom alerts are significantly powerful because they are able to tap into the unknowns of one’s data set on command. The user won’t even have to do anything as long as the alert is set up beforehand. This is all one needs to do.
What type of custom alerts could be setup? It could be something as simple as seeing the amount of social media connections are being made in relation to the site. For those who are big on their social media accounts, this is imperative information and getting it as soon as the tool is opened up is critical.
Google Analytics Applications Gallery
It is confusing to see so many web owners struggle to note down the importance of this gallery and what it entails. In fact, most are unaware of it even existing and this is unfortunate considering the value it can bring in the long-term. There is a massive collection of applications present within this gallery specifically designed for users of this tool. Download those applications and get them running effective immediately as desired.
What applications are on offer in this gallery? It can include something as simple as a data grabber to put information onto Excel after processing is complete. Whatever one could possibly want can be handled by applications found within this gallery. Make the most of what is on offer and watch as the results come in as desired.
The Power Of ‘Affinity’
Don’t you want to get a better look into what your users are into? This is quite well done with social media platforms such as FaceBook who have built a system, which enables advertisers to target based upon affinity. However, Google Analytics also provides this option and the data is priceless to say the least.
It gives incredible insight into what users are looking for when they come onto the site and what will make them stay longer. This is imperative for those who are struggling to convert leads and want to know what is going to push them to complete the purchase.
Affinity is key and sifting through all of this data is going to be invaluable in the long-term.
These gems should ensure Google Analytics becomes easier to dive head first into without losing everything. There are far too many examples of people who lost their way simply because they refused to pinpoint what works and what does not. Those who refuse to pay attention to these gems are going to be spinning their wheels without realizing the power of such information and what value it holds in the long-term. Make the most of these gems as soon as possible to ensure the results come in thick and fast. Those who do this are going to progress down a path of significant success and leave everyone else lingering behind.
