Below is a list of SEO terms used in the industry. I have simplified the explinations so anyone can understand.
On-Page SEO – Is the act of optimizing a web page to rank better in search engines. Tool can be used to perform the work. Tools such as Surfer SEO, On-Page.ai.
Off-Page SEO – Off page SEO usually involves building links to a specific page from other websites. The link building is usually done with, guest posting, outreach, social and more.
Linkbuilding – Is the same as Off-page seo. It’s where links are built to a page or website with different strategies.
Technical SEO – Is the act of auditing and performing a cleanup of a websites errors and technical issues.
Content Marketing – Is the act of writing content and getting it indexed and listed on a search engine such as Google. Content marketing is the basis of all SEO.
SEO Tools – Are software tools SEO’s use on a daily basis to perform their work duties. Some of the most popular tools are SEMrush and Ahrefs.
SERP – Stand for search engine results page. This is a certain page on a search engine where someone has performed a search.
Keyword – A word an SEO will usually target within a piece of content.
Keyword Research – The act of performing research for keywords to rank for.
SEO Plugin – A piece of software that will allow SEO to optimize a website or blog.
Algorithm penalty – The act of a search engine applying a demotion to a page or website within their search results.
Algorithm – A complex code search engines use to perform certain tasks and duties for their search results.
Blackhat SEO – The act of performing out dated tactics to rank higher in a search engine. These can be done via linkbuilding or something like hiding text on a page.
Press Release – In SEO press releases are usually used to gain backlinks on news websites.
