Product Page SEO – 7 Tips for Success

Product pages have the power to make or break any e-commerce business. Successful product pages are able to turn any website visitor into a loyal customer, while also providing optimized content for businesses that rank highly in search engine results.

Below are six useful tips for improving product page SEO for the purpose of attracting more organic search traffic to a website.

1) The Value of Original Descriptions

product-page-seoWhile some manufacturers will provide retailers with pre-written content for use in product descriptions, it’s not necessarily a good idea to use these descriptions as written.

Such descriptions will likely be used by hundreds or even thousands of other online stores, creating a bad situation for a website’s SEO when it comes to duplicate content.

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Fresh, unique content will always rank better than content that is used across multiple sources.

The use of this stock content also eliminates the opportunity a business would otherwise have to create its own engaging and informative sales copy that is unique to its brand.

With that being said, some manufacturers may insist that the descriptions they provide are used on product pages.

When this is the case, the best option is to try and rewrite small sections of the content in order to increase its uniqueness.

2) Appropriate Keyword Usage in Descriptions

In the past, e-commerce websites oftentimes contained product descriptions that were packed with as many keyword phrases as possible. Such strategies worked at the time, but this is no longer the case.

Squeezing too many keywords into a product description today is a sure way to get that content flagged and penalized by search engine algorithms.

When an e-commerce store decides to engage in this sort of behavior, which is commonly known as keyword stuffing, the best-case scenario is that their content will be lowered in search results, while the worst-case scenario is that their content is de-indexed completely and no longer listed at all.

The results of such a penalization are clearly catastrophic for any business that experiences them.

The best way for an e-commerce business to make sure this kind of thing doesn’t happen to them is to create product descriptions that contain readable, natural usages of a small selection of keywords.

These keywords need to be as closely related as possible to the product being offered.

A good product description will contain a main product keyword, which is typically the same as the keyword being used in the page title, as well as one or two secondary keywords.

These secondary keywords are close variations of the main keyword phrase, and using them creates an opportunity for gaining traffic from various long-tail keyword phrases.

3) Pay Attention to Product Description Length

A great deal of online product descriptions today fall into the 150- to 250-word range, as this is a word count range that most search engines seem to view in a favorable light.

Descriptions under 150 words may not be substantial enough for search engines to deem valuable to their users, and in turn, not worthy of a top ranking.

On the other hand, descriptions that are too long can bore or intimidate shoppers and cause them to leave a page, which is a fact that search engines certainly take into strong consideration.

While the optimal description length will vary from product to product, the important things to keep in mind regarding product description length are the ease with which the description can be read and the amount of keywords that can be used in it without making the content appear unnatural and overly promotional.

4) Allowing Reviews on Product Pages

Allowing reviews to be posted on product pages is an excellent way to improve the SEO of any e-commerce store.

Such reviews will accumulate naturally over time, resulting in streams of rich content that will attract visitors from countless long-tail keyword phrases.

In addition to the SEO benefits of allowing reviews to be posted on product pages, such reviews also help to entice potential customers into making purchases.

When shoppers see positive reviews for a product posted by real people who have used it, they feel confident that they will benefit from the purchase of that product as well.

5) Optimized and Clickable Categories

Optimizing the category choices that appear on a product page is one of the most consistently proven methods for improving product page SEO.

Breadcrumb navigation is especially popular and SEO-friendly because it plainly lays out product categories in a clickable, hierarchical style that is simple for shoppers to understand and use.

For e-commerce store owners looking to improve the internal linking structure of their websites, breadcrumbs are an easy way to take care of that issue as well, as they place structured links containing optimized anchor text on every product page of an entire website.

6) Adding Social Media Share Buttons

Social media usage only continues to increase each year, which means the placement of social media share buttons alongside product descriptions is sure to improve their effectiveness.

When shoppers choose to share a product page with their social media followers, a lot of opportunities for gaining new customers open up, and the page being shared is viewed positively by search engine algorithms.

Social media shares have long been a factor that search engines evaluate when they are determining the value of a particular piece of website content.

Search engines view each of these shares as a sort of vote of confidence on the part of the average Internet user; as a result, a page with a high number of social media interactions gains better rankings than one with fewer shares or none at all.

7) Mobile-Friendly Product Pages

Search engine queries made from mobile devices are now more common than searches made from personal computers.

For this reason, any e-commerce store that doesn’t have a mobile-friendly website will be not only missing out on potential visits and sales, but on opportunities for SEO improvements as well.

Today, search engines will penalize a website for not having a layout and navigation that is easy to use on mobile devices, so it’s especially important for any business that does not offer mobile versions of their product pages to start doing so immediately.

When implemented properly, any of these seven tips for successful product page SEO will help an e-commerce business attract more traffic from search engines. In turn, this will increase product sales.

The Importance of Website Structure for your Blog

There’s a pretty good chance that you’re aware of how important it is to have and maintain a business blog. SEO experts all over the web harp on it regularly; the blog is the vessel for your content, and your content is essential to every facet of your online marketing strategy. However, one aspect of the blog that sometimes gets overlooked is the site structure.

What is Site Structure?

silo-structuringThe site structure refers to how your website is set up, i.e., how your subpages are linked to one another. The site should be structured to show how your blog is linked to the rest of your website and how each blog page is linked to various landing pages or other blog pages.

Think of your site structure as a blueprint for your website. You can even compare it to a blueprint for a house. A blueprint for a house would not only show the dimensions and architectural features of each room, but also show where each room is in relation to the entire house and how it connects with other rooms.

You wouldn’t just have a packet of individual blueprints for each room without having a blueprint showing the entire floor plan of the home. It’s the same with your website; you can’t just have a bunch of webpages that aren’t connected in anyway. Site structure shows how each page is connected and their relation to the website as a whole.

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Why is Site Structure So Important To Your Business Blog?

The thing about your site structure is that, like the blueprint of a home, you need to plan it out. You need to plan out the navigation and logic of your blog to ensure that your site structure is effective.

Poor site structure is going to negatively affect the traffic you are getting to your blog in several ways. Here are three reasons creating a good site structure is vital to the success of your business blog:

.   Site structure makes your site more user-friendly. When a visitor arrives on your page, they’ll either want to search for something specific or they’ll want to explore your site to see what kind of content you are providing.

If your site is poorly structured and difficult for a visitor to navigate, they’ll just leave. A good site structure will provide links to different parts of your site. For example, every page on your site should have a link to your contact section.

You may also want to have clear and relevant categories linked from your navigation bar, especially on your homepage, that give visitors a clear view of where they can go throughout your site. One of the most important facets of a good site structure is your use of keywords.

Keyword research will help you figure out what to name the links that you provide, making it even easier for visitors to find what they are looking for.

.   Good site structure makes it easier for Google to index your website. A good site structure will make it easier for Google’s bots to crawl through your site in order to index it for their search results pages.These bots, often referred to as crawlers, won’t automatically go through every page of your site.

Google has even stated that its bots won’t always discover all of the content on your site. They crawl through the homepage and any pages linked from it, often stopping there because the pages aren’t linked to anything else.

If you use internal links with strong keywords, then Google’s bots will continue crawling through your site and not only index more of your content, but also index it more accurately because they’ll be able to see how each page relates to your website as a whole.

.   Good site structure is the foundation for your SEO strategy. Without good site structure, there’s a good chance that your SEO efforts are not going to be effective. In addition to ensuring all of your blog’s content is properly indexed, thus making it more likely to bring in organic traffic, a strong site structure will ensure that traffic flows throughout your website and doesn’t just stop at a single page as though at a dead end.

Visitors will be more likely to explore your site instead of leave it without interacting or engaging, which would end up hurting your PageRank. Since good site structure helps encourage more interaction and engagement among your visitors, it will help boost your search engine rankings as well, thereby bringing in more traffic.

Good Site Site Structure vs. Bad Site Structure

Before you begin implementing your site structure, you need to understand the difference between good and bad site structure.

For example, once you’ve landed on the homepage of a car dealership site, you realize the dealership has three locations; it asks you to choose which location you’re looking at, which you do, and it loads up.

Then you’re faced with your options, and you choose new cars over used cars; you’re taken to a page with a list of auto manufacturers, from which you choose a make; then you’re taken to a page with numerous other options, from model to color and more.

It takes you a dozen clicks to finally land on the car you’re looking for. This is not good site structure, especially for customers that don’t know exactly what they are looking for, and so must through this process repeatedly.

Using the same car dealership example, what would make it a good site structure? Simply list all of these options (make, model, color, etc.) on one page using drop-down menus to make the selections. This way, you’re not going through page after page figuring out what you want, and backtracking when you change your mind.

Using Link Power

Google doesn’t just pay attention to the inbound links your site has, it also pays attention to your internal links. Internal linking is important because, in a way, Google treats each link as a vote.

Whereas inbound links are votes of popularity or confidence in your page, your internal links are votes for how important the page you are linking to is. These internal links help provide link power to the page they are linking to.

The more link power a page has, the more important Google assumes that page is. A page that has a lot of link power will be ranked higher on Google’s search engine. Therefore, your site structure has a big impact on what pages get ranked the highest, so you should plan out how you will use internal links throughout your site, especially in regard to your blog pages.

Before you begin planning out your internal links, you need to figure out what your most important pages are. Don’t just assume that just because you think a certain page on your site is the most important one, that it is.

Use Google Analytics to determine what pages are the most vital to the performance of your website. If you have an e-commerce page and are selling products online, then you can use Google Analytics in order to track your sales and see which pages on your site are generating the most revenue.

If you don’t have an e-commerce page, and your website is more focused on content, then you’ll want to identify what blog content gets the most traffic and the most clicks on your ads, which you can do through Google Analytics. You can then further promote this content by increasing its link power when creating your internal linking strategy.

Using flat structure instead of deep structure.

With a deep structure, it takes numerous clicks for a visitor to get from one page to another. If it takes a half-dozen clicks to get from the homepage to a piece of blog content they want to read, then you’ve created a deep structure.

A flat structure reduces the steps required to get from one page to another, such as by making it possible to go from the home page to a specific blog post within three steps. You should aim for a flat structure, especially when it comes to linking to important pages.

This will ensure that important pages aren’t buried within your site. It will not only make it more user-friendly for your visitors, but it will make the site easier for Google to crawl. So if your e-commerce page is one of the most important pages on your site, then you should make sure you link to it from your homepage.

Site structure affects everything from how your site is indexed to the user-friendliness of your blog. Because of this, you need to plan your site carefully by using Google Analytics to identify your most important pages. Then you can implement an internal linking strategy that helps attribute link power to your most important pages within a flat site structure.

5 Top Seo Blogs You Need To Be Reading

The internet marketing space is riddled with bad crap advice, especially where seo is concerned.  I have seen this industry take on a life of it’s own over the past 20 years.

New people have come in and are now considered the experts everyone should be listening to, because they are in the know.  Now, while everyone new is not inherently bad just because they are new, you just have to watch who you take advice from.

The problem is many new digital marketers do things like publish a case study and proclaim to the world, this is the way things should be done.

But, honestly it really doesn’t work like that and while some of those case studies can be valuable, they can also be dangerous at the same time.  Just because something worked from one site’s seo, does not truly mean it will work for all sites.

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Sure, there are rules, ideas and concepts search engines like Google follow when ranking sites but, each site is different from the start.  They will have different navigation, a different structure and many other things that may make them seem the same but really different.

So, instead of reading all the new posts about “I ranked this” and I ranked that, why not read some theory that makes sense and allows you to form an opinion from learned cognition.

After all, that’s really why you go to school isn’t it?  You go because you are taught theory but also how to think on your own.

When you can take the theory you have learned, and learn how to use it and, apply it to certain situations, that is how great web marketers and seo’s are born.

Because, not every situation you come across will be the same.  Sure, there are concepts and teachings you will follow to get there.  But, that’s only the beginning.

So, here is my list of blogs you should be reading and leaning from every month.

#1 The Seo Theory Blog by Micheal Martinez

Micheal is a true pioneer when it comes to not only just seo, but web marketing.  If you take the time to read his articles, you will see he is dead on many times.

While not every one is dead on all the time, Micheal comes close.  But, more importantly, in his writings he makes you think.  He makes you question what others say is gospel.

It’s this type of thinking, that can help you become great at what you do.  You see, Micheal does not just read something and go, that’s it, that’s the way it should be done.

I highly suggest you read what he has to say, and do not get pissed if you don’t agree with him.  He has a lot to teach if you subscribe to his private news letter.

# 2 Eric Ward

While Eric is not a true seo by trade, what he does can directly affect seo.  Eric is a link builder, and just about the best around and has been doing it longer than most.

Some of Eric’s clients include the likes of Amazon.com, and he got started way before Google was even thought of.  Legend has it, Mr Ward was building links for his clients to get traffic to their sites and then one day Google came around.  Well, he noticed all of his clients sites were ranking in or near number one spots.

So, what was he doing for this to happen?  he was building relevant, classic good links, that would get traffic to his clients sites.

Eric is the God Father of link building and you need to read what he writes.

#3 Bill Slawski of Seo by the Sea

What can I say about Bill other then he is true genius.  Bill writes about Google’s patents mostly and provides very interesting and correct info about them.

The reason you want to really read what Bill says, is because he reports on many things that can affect your search rankings today and tomorrow.  There is no one else who talks about what he does.

#4 Bruce Clay of Bruce Clay Inc.

Bruce is another true pioneer of search engine optimization.  Bruce also wrote the book on Seo for dummies.  One thing Bruce is really good at and helped me to understand better, is the Seo silo concept.

Bruce really understand what a search engine like Google, is looking for when it comes to your website.  His website is also filled with relevant, good information anyone new and old in the seo and digital marketing space can learn from.

#5 Rand Fishkin and Moz

While many people have labeled Moz as the white hat agency, that should really be of no concern.  Moz goes deep and really teaches you many idea’s and concepts you will find no where else on the web.

Trust me, when your done listening to all of the BS new marketers out there, Moz will still be there.  Rand and his team provide many many teachings anyone can learn from.  And if you really dig into Moz’s site, you can find tons of good quality training for free.

Well, this was a quick run down of the blogs I read before many others.  What most of these blogs do for me is provide a way to filter out the BS and get to the real things.

There is so much junk on the web these days about seo and online marketing in general.  But, reading these blogs will help keep you grounded.

The Future of Seo

It’s no secret, people are always talking about the future of seo.  Where is it now?  Where is it going?  Does seo still exist?  All you have to do is read any internet marketing forum having anything to do with seo and you will see people debating over it.

Anyone and I mean anyone who is trying to make a living online can easily get caught up in all of this.  It can be a time suck taking away from valuable time you could be working or growing your business.

After all, that’s one of the biggest problems why people never get anywhere with seo or even any internet marketing.  They are always looking for the next bright shiny object or big idea.  When in all reality it is something like seo they should learn, work at it and then achieve success.

the future of seoBut, were not here to talk about all that, were here today to talk about seo and it’s future.  Where I think it’s headed.

So let’s dive right in, shall we?

The concept of change

One thing is certain when it comes to seo.  Things will always be changing at one point or another.

You see, any search engine and not just Google is always looking to get better for their customers and advertisers.  After all, the only real way a search engine makes any money, is from advertising.  So of course it makes sense, they want to make more cash.

So, the thing that anyone concerned with seo needs to understand is, this change will always take place.  it’s almost like playing the stock market, always up and down web traffic can be.

Most people in seo get used to this one way or another.  You have to, you cannot lose sleep over this forever.

But, never become so used to is so you don’t see changes coming.

What any expert will do especially in the seo field is, pick a few trusted advisers and subscribe to their news letters.  Try to pick one for certain subjects of seo.  You might find one who is great about reporting on Google updates and another who is great at ranking long form content.

Whatever it may be. just find a few and unsubscribe from the rest.  I myself have about 10 trusted experts I read who I know report on seo.  I read them regularly and it helps me keep informed.

Understand Some Things Never Change

While it seem that technology and seo are moving at the speed of light and continually changing the reality is they are not.  Many core concepts that were invented back in 1998 still hold true today.

This is one of the other big problems for many seo’s.  They really do not understand this.  Take for instance content.  Google has been saying for years to make good content and not thin pages.  But since the Panda algorithm, everyone was surprised.

Google just finally found a safe way to to make good on what they have been telling people for years.

Most things are just improved upon with core concepts still in play.

Will Links Still Count In The Future?

Even if Google or any other search engine for that matter got rid of links as a ranking signal, you would still want to build them.  Why?  For traffic plain and simple.

The problem is most people only think about Google when building links.  They stay away from things like “No Follow” links, which is ridiculous.

If you see a place where you can get a link and you know it’s relevant and will bring traffic then, by all means go for it.  I wouldn’t even think about Google in this instance because the links was no follow.

Sure, still keep Google in mind but, do not let any search engine dictate your full link building strategy.

Here’s a question, If there were not search engines or they still to this day continued to suck like they did 15 years ago, would you still be as interested in blogging?  I didn’t think so.

They only way people got traffic to their website in 1995 for free was by, you guessed it, building links.  And, the only true way they work for traffic is, if they are from relevant sources where the person who clicks on the link will actually care about landing on your website.

But, Will Search Engines Still Count Links?

That, no one knows for sure.  Recent reports over the last few years have shown, Google is working on trying to make a search engine that didn’t have to use links.  So, it’s entirely possible, one day we would see a search engine not using links as a ranking signal.  This is also something to keep in mind the concept of change.

Also understand, Google is working on things like a different view for their search engine and who’s to say they are not going to come out with some sister engine some day, where the view was entirely different and about different things.

Google has much at their disposal and they are most certainly always testing out new things.

And, do not count out other search engines.  Just like Google has, there is someone, somewhere out there just trying to develop the next best search engine.  All it would take is someone like another Steve Jobs or Bill Gates to set it into motion.

The Future Of Algorithms

Algorithms are the language of scientists and Google has many.  For these changes I highly recommend you visit and read Bill Slawski’s Seo by the sea.  Bill does a great job about reporting on Google patents, many of which are about their algorithms.

Just understand they will continually change and get better.

What About Google Penalties?

Again, no one knows for sure.  But I would think Google will continue to develop Panda and Penguin for the next few years.  There has been much talk, these are broken and they need to fix them or just make them better.  Who knows?

But, realize they are continually looking for safe ways to get rid of search engine spam, without knocking good sites out of the way.

I would expect more to take place in the future.  How many more?  There’s no way to know that for sure.  But always be on the lookout.

Future Ranking Factors

Ok here’s a good one, ranking factors.  While I understand there are many of you who want to rank for certain keywords and that’s why you do what you do.  Build links, on page etc.  I even do these myself.

I still believe however for the future, great content will be where it’s at.  Heck it already is.

Listen, if you make really good personal, informative posts, written well for people and, you make them long and thoughtful.  You will have a good chance at ranking.

too many people write like a robot, without any substance or voice in their articles or posts.  You want to have a voice.

Sure, all the other things will still apply, links, on page, off page, social, etc.  But, people just do not get content marketing well enough and the role it plays in seo.

Google and other engine like Bing are looking at content, we know this from the Panda change.  It was designed to knock out crappy thin affiliate sites.

And, if you write longer more informative posts, you will have a better chance at ranking for many more search terms.

What Does Google Want?

No one really knows this with 100% certainty.  But, I do believe they tell us a lot.  Just read their Google webmaster guidelines and instead of taking a “oh this is horrible stance”, try and think outside the box.

The things we know they want are Good and real content by real authors.  So reading this, any affiliate marketer is going to say “oh this is crap”.

Well, hold on a second.  Is it really crap?  Do Google really hate affiliates?  No they don’t.  What they do hate is a website by an affiliate marketer without substance.

You don’t need to truly be an expert in a field to have seo success.  You could still be an affiliate and make it work.  But, how do you achieve this?

Easy, pick a topic, mostly any topic you love and can write about.  Let’s say it’s weight loss and you have struggled with weight loss a few times in your life.

So, you start a website about weight loss and your journey to losing weight.  Will it take a ton of content and or links to make it a success?  Most likely yes.  But you could choose your keywords wisely and add a personal spin to each article you write.  And, Google will reward a site like this dependent on a few factors.

Just make sure you are compliant with all affiliate laws and keep writing.

The bottom line, Google wants real sites from real people.

Social Search Engines

Did you know that Facebook is also a search engine?  Or Youtube?  That’s right, they are.  And, they may continue to get better.  Social already plays a huge part for where many people go online these days and it’s no surprise marketers are also right there behind them trying to market their products and services.

for now search engines like Google are where it’s at.  But who’s to say one day Facebook will beat out Google?  Highly unlikely now but again, it’s the concept of changes.

How To Prepare For Future SEO

When trying to prepare for the future, understand right up front you will never get this right 100%.  It’s impossible.  However, if you have blogs or websites, it’s time to look them over and make a plan for the future.

Most everything we need is already in front of us.  You could always get a tool like Screaming Frog and check over your website.  You could check for things like thin content pages, technical problems and more.

You could also use Google Analytics and check the bounce rates of your pages and see if you have content issues.  You could also use Link Detox and check your backlink profile.

The point is you want to be doing more than the other guy.

Always Have A Plan

If you have an online business, I urge you, always have a plan.  One day you might have built your website traffic up to 700,000 visitors a month and then suddenly it may be down to 100,000 a month.

Now this does not mean you are a complete failure or anything.  Google has just changed the rules they use to rank things.  This has happened to many websites and some were getting 700,000 visitors a month.

And then Google releases and update and bam, they lost much of their traffic over night.  This is why it’s important to have a plan in place.  I would go and talk to an Google penalty expert and consult with them about your site.

This way if anything does happen you at a bare minimum have someone you can call to help you get back on track.  Trust me, you don’t want to get caught not knowing what to do when you have people working for you who count on their jobs.

Content Marketing & SEO

Ok, so today for this article, I’m going to talk about content marketing & SEO.  It really goes further than this into things like conversions, keeping people on your pages etc.  But content is one of those things that is so often over looked, especially by new webmasters or affiliates.

I mean what the hell do you want content for?  We are concerned with SEO right?  Wrong!  Content is very very important.  You need not overlook content and the creation of it.

content marketing seoIn-fact,  One of the first things when I teach anyone about seo or online marketing is about the creation of content and words.

Sure, you may have keywords, seo, links and all those things.  But without good quality content you have nothing.  And I mean zip, zilch, nadda, nothing.

The web is all about content first and links second.  Please, read that again.

So, if you have no idea how to write, LEARN.  I urge you!

Putting The SEO Cart Before The Content Horse

I get asked all the time by newbie seo’s, how they can learn this wonderful trade?  They always want to talk Google and technical geek aspects first.  And, their jaws drop, when the first thing I mention is content and writing.

“What”? they exclaim!  Listen, many times problems with search are not those problems at all.  In fact, many times it’s really content problems looming over their clients heads.

I have seen it many times.  People come screaming at me ” Google quit sending me traffic for no reason”!  Ok, so I check their pages and yeah, I see a page with about 120 words on it doing nothing but explaining their services and poorly if that.  Their page screams, me, me, me with very little wording.

Sure, this may be ok for some but you need to be better than that.  You need to write more content for one.

So, step one to learning search optimization is, learn how to write in a helpful manner.  Or at the very least, learn how to spot good writing and hire someone who can create the content for you or your client.

Create Helpful Content

You need to create helpful content on websites for many reasons.  One reason is, it creates longer dwell time on your site.  But, you truly want to help your readers and not just sell, sell, sell.

This is true of any business or otherwise any website.  I don’t care if you repair iPhone’s for a living, fix heaters or want to create an affiliate blog.  You need to help readers and people who land on your website.

So, lets say you do repair iPhone’s and want to have a website.  I would check most websites in your area.  I would bet most just list things like services performed, hours, guarantees and a description of what they do.

That’s boring for sure.  Instead, you could list many of those things at the top of the article but, why not create a story about something that happened or even list helpful tips about phones?

Many people don’t ever think about doing this.  Trust me, wow them with your content and you will win the sale.

So learn about content creation before anything else and then work in your lessons about search.

How Many Words Do I need?

The answer is, it depends.  But you want what Randy Ray of Reflective Dynamics calls Mega Content.

As he states in his article, the days of short content are at an end and you really cannot expect to rank any longer that way.

Now, you don’t need 10,000 words by any means but, you want a good amount say, 700 – 2000 and more.  And, if you cannot create that type of content, you just ain’t thinking hard enough.

Also, the more content you create, the more chances you have of being found for longtail keywords.

And the trick is to really care about what you write and put your best effort into it.  This is why it is much easier to go into niches and make websites for things you really care about.  I remember back in the day when, people would make videos where they had 200 affiliate sites in all different markets, they knew nothing about.  Talk about stress.

But their whole thinking was, well if one site goes down I have others.  Well let me tell you something, if you don’t put enough care and time into any of those sites, they all will go down.

So have a more narrow thought process and think about the things you really love to do and make great sites out of those things.  Your passions in effect will become the driver of your income.

And do not obsess over word count.

Isn’t This Just Inbound Marketing?

Yep, you bet it is and at it’s finest.  Inbound marketing is the process of where people seek you out, you become the expert and people will start to seek out your knowledge.  So, inbound marketing works and works well.

And news flash, this is what Google likes to see.  You see, in Google’s perfect world, every website would be great, written by a real person who is an expert on their topic and well written.

Not only all this but, why not try and help people?

How Many Pages Do I Need On My Blog Or Website?

Ok, well this again just depends.  But again, you want to care about the content and wow your visitors.

It used to be people would do keyword research and then produce as many pages as possible.  Heck, I was even one of them almost 15 years ago.  But my my, have times changed.  Now since the Google Hummingbird update, they are more after topics now.

Now this isn’t to say you cannot create more pages.  But if you have one good page on the topic of “computer repair” where you list out your services.  How much more can you really say about a variant keyword of “computer cleaning repair”.

You will just have to use your brain and think about it but, do what comes natural and try not to repeat variant keywords making useless pages.  If you do your content correctly, you can have much less pages, with more content and rank better.

Take Your Time & Do Your Research

When writing posts or pages on your blog, take your time.  Research into the subject as deep as you can.  Think about it for a few days if you must.  Good content is not created in one fell swoop.  It takes time and effort to produce.

While thinking about what you want to say, do some research.  The web is the greatest research tool ever invented.  Use it to its fullest.

If you wrote 1000 words one night, set everything aside and look at in again in a day or two.

Great Content Makes You The Authority

One thing about writing awesome content is, you will be the authority on the subject matter.  This will be true for Google and your visitors.  So, we really can call this authority content marketing can’t we?

But I Don’t Know How To Write

Well, great writers are made with trial and error and effort.  If you have no idea how to write now, you will with some practice.

You have to start somewhere and besides writing is a great creative outlet that is good for the soul.  I would also say to study the great writers and lean what they have to say about writing.

Ok What Do I write About?

Iv’e been saying it over and over in this post.  Follow your passion and the money will come.

I would pick something you are good at and have a real understanding and liking for.  This way you will want to go to your computer and write as good as you can.  Writing about things you have no interest in can produce short boring posts.

If you have no interest in stock trading, why try and write about the subject just because you heard affiliate commission are good?

Tell A Story

It has been proven over and over that story telling in write attracts people and those people even share those articles.  Claude B. Hopkins the great advertising man wrote in his book Scientific Advertising about story telling.

He had a client who made beer and one day he came up with the concept about telling their audience about how the beer was made.  He told them to describe in great detail and bring the customer through the process.  And guess what, it worked like a charm.

Be Interesting

This goes along with Story Telling but you want to be interesting.  And, the way to do this is by using your own voice and uniqueness.  Overtime you will develop your own style and your own voice.  But you may need to work on it.  You do this with practice.

Pick topics and write about them in a Word document if you are not ready to publish anything on the web yet.  Then, save those documents for later and look them over.  Heck, you might even have fun looking at them years later.  But the best part is you will learn from them and see just how far you have really came.

Edit Your Articles And Check Your Spelling

I have stated this before in this article but you will want to do the best you can with editing and spelling.  Google at one time didn’t care but they do now more and more.  Also, people have a tendency to pick out even just a few spelling errors.  And let me tell you it can be a pain.

I used to be one of those lazy people who would quickly just look over the article and then hit publish.  Ouch, trust me you want to spend more time in the editing and grammar departments.  I know it’s a pain but you will be rewarded later on.

And you might need to do a few edits or you could even do a hundred.  It’s all up to you how many you want to do.  Just make it your best work.

Content Builds Over-Time

About 11 or 12 years ago I remember reading Dr. Ken Evoy and his Site Build It Product.  Many people have ripped him apart these days which is natural on the web because so many people want to be the experts.  But his action guide was 2nd to none back then and I think it still holds true today.

Dr. Ken talked about building a content driven website and he instructed his members to keep on building content and stop optimizing.  While I don’t agree 100% with this, his approach to content is right on in my book.

His daughter Nori has created one of the best sites on Anguilla available, and she ranks on the first page for the keyword Anguilla.  This is all pretty much from stellar content creation over time. So, yes, it works when you work it.

Make A Real Website

I know I have stated it before but, a real website written by you will attract many more readers and keep visitors on your pages longer.  Enough of the crappy affiliate websites already.  Do something real with your time so you put all your time and energy into it like you should.

Look at Ken’s daughters website again.  Take a look a this page for instance, where she is talking about a restaurant on Anguilla.  Do you notice all of the pictures, which are real by the way?

Nori’s whole website is about her experiences in and around Anguilla.  Now, don’t you think people wanting to know about this wonderful place will read her site and come back for more?  Of course they will and in droves.

You can clearly see she is real, her website is real and the experience you have on her site is real.

Again, I know many of you are worried about your site being kicked out of Google and want to create thousands of affiliate websites.  But let me tell you, that is not real.  Pick a subject you know and love and then later you can branch out into other things you know with other sites.

Read Others Success Stories

One guy that started to hit my radar about 8 years ago was Steven Pavlina.  he is also another student of ken Evoy’s.  However, one thing Steven does is overwhelm and I really mean it with content.  He is a writing machine and has been so for years.

His website is so chock full of information it’s hard not for the search engines to miss him.  He really over delivers.

But, you can truly learn from others and their success.  It doesn’t take long to see how many success stories there really are on the web when it comes to content marketing.

Even Neil Patel has his own story.  Neil is also another great content producer.  He just produces so much content you cannot look away.

Same goes for Amit Agarwal.  he is an Indian tech blogger who got started about 8 years ago and he hasn’t looked back.  In fact if you search around about him, you will see he quit his job and started blogging and now lives a life where he works from home.

Every day he plans and posts helpful tech articles on his blog.  Amit, makes a very good living with Google Adsense and from advertising being bought on his blog.

So dig a little deeper to learn how these people are producing great content, and you will see they also had to work at it.  But once you work it the rewards do come.

You might even just get inspired and really start to make some headway with your own project.

What Does Google Really Want For Content?

Honestly, know one really knows this for sure.  There are many experts, some who are pretty good.  But, as Iv’e stated many times here, it’s all speculation.  That’s not to say do not take some of their advice and fix your websites from Panda or Penguin.

But as you may or may not know Google did release a list of what they consider quality content and websites.  And, many people are just calling this a cheap way out or that is was not real.  Well, be that as it may.  However, I would tell you to take a look at it and really ponder over what the lists asks.

Putting It All Together

As you can see I gave you many reasons, examples and ideas to start with content marketing.  It is this that will really drive your SEO to new heights.

And remember, if you think you have a search problem, start with the content.  Is it good enough, is it real, does it help people?

As I said many times it’s a content problem before anything else.  It’s sad to say but content is so overlooked these days and many starting out, it’s the first thing they just pass right by and go to the seo side of things and then get frustrated when they get no traffic.

Just keep it real.