My Marketing Technology Stack
A comprehensive overview of the tools and platforms I’ve mastered throughout my career in digital marketing and SEO.
SEO Tools
Analytics
CMS & Web
Email Marketing
Advertising
Content Marketing
Social Media
SEO Tools
Certified
Google Search Console
10+ years experience
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Expert in technical SEO audits, performance monitoring, indexation management, and troubleshooting search visibility issues.
Expert
Ahrefs
8+ years experience
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Proficient in competitive analysis, backlink auditing, content gap analysis, and keyword research strategies.
Expert
SEMrush
5+ years experience
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Skilled in keyword research, position tracking, site audits, and competitor analysis for comprehensive SEO strategies.
Advanced
Screaming Frog
7+ years experience
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Expert in technical SEO audits, identifying crawl errors, XML sitemap creation, and resolving indexation issues.
Expert
Moz Pro
6+ years experience
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Skilled in link profile analysis, domain authority assessment, and on-page optimization recommendations.
Advanced
Analytics Platforms
Certified
Google Analytics
10+ years experience
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Expert in goal setup, custom reports, advanced segments, and data-driven attribution modeling for conversion optimization.
Expert
Google Tag Manager
8+ years experience
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Proficient in implementing tracking pixels, custom event tracking, and conversion setup across multiple platforms.
Expert
Hotjar
5+ years experience
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Skilled in heatmap analysis, session recordings, and user behavior tracking for UX optimization and conversion improvements.
Advanced
Google Optimize
4+ years experience
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Experienced in A/B testing, multivariate testing, and personalization to improve conversion rates and user experiences.
Advanced
CMS & Web Platforms
Certified
WordPress
10+ years experience
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Expert in theme customization, plugin development, performance optimization, and SEO-friendly site architecture.
Expert
WooCommerce
6+ years experience
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Skilled in store setup, product optimization, conversion tracking, and implementing cross-sell/upsell strategies.
Advanced
Shopify
5+ years experience
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Proficient in store setup, theme customization, app integration, and SEO optimization for ecommerce growth.
Advanced
Magento
3+ years experience
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Experienced in store management, product optimization, and implementing conversion-focused features.
Intermediate
Email Marketing Platforms
Certified
Drip
5+ years experience
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Expert in building automated workflows, segmentation strategies, and personalized campaigns for ecommerce growth.
Expert
MailChimp
8+ years experience
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Proficient in list management, automation sequences, A/B testing, and performance analytics for campaign optimization.
Expert
Klaviyo
3+ years experience
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Skilled in behavioral segmentation, ecommerce flows, and creating revenue-generating email automation sequences.
Advanced
HubSpot
4+ years experience
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Experienced in lead nurturing sequences, sales automation, and integrated marketing campaigns across multiple channels.
Advanced
Advertising Platforms
Certified
Google Ads
10+ years experience
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Expert in search, display, shopping, and video campaign management with focus on ROI and conversion optimization.
Expert
Facebook Ads
7+ years experience
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Proficient in audience targeting, custom conversions, dynamic product ads, and funnel-based campaign strategies.
Expert
LinkedIn Ads
4+ years experience
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Skilled in B2B targeting, lead gen forms, sponsored content, and professional audience development strategies.
Advanced
Content Marketing Tools
BuzzSumo
6+ years experience
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Skilled in content research, trend analysis, and identifying high-performing content opportunities for strategic development.
Advanced
Yoast SEO
8+ years experience
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Expert in on-page optimization, content readability analysis, and technical WordPress SEO implementation.
Expert
Surfer SEO
3+ years experience
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Proficient in content optimization, SERP analysis, and creating data-driven content strategies for ranking improvements.
Advanced
Social Media Tools