Marketing Technology Stack – Todd Jirecek

My Marketing Technology Stack

A comprehensive overview of the tools and platforms I’ve mastered throughout my career in digital marketing and SEO.

SEO Tools
Analytics
CMS & Web
Email Marketing
Advertising
Content Marketing
Social Media

SEO Tools

Certified
GS
Google Search Console
10+ years experience
Expert in technical SEO audits, performance monitoring, indexation management, and troubleshooting search visibility issues.
Expert
AH
Ahrefs
8+ years experience
Proficient in competitive analysis, backlink auditing, content gap analysis, and keyword research strategies.
Expert
SE
SEMrush
5+ years experience
Skilled in keyword research, position tracking, site audits, and competitor analysis for comprehensive SEO strategies.
Advanced
SF
Screaming Frog
7+ years experience
Expert in technical SEO audits, identifying crawl errors, XML sitemap creation, and resolving indexation issues.
Expert
MZ
Moz Pro
6+ years experience
Skilled in link profile analysis, domain authority assessment, and on-page optimization recommendations.
Advanced

Analytics Platforms

Certified
GA
Google Analytics
10+ years experience
Expert in goal setup, custom reports, advanced segments, and data-driven attribution modeling for conversion optimization.
Expert
GT
Google Tag Manager
8+ years experience
Proficient in implementing tracking pixels, custom event tracking, and conversion setup across multiple platforms.
Expert
HJ
Hotjar
5+ years experience
Skilled in heatmap analysis, session recordings, and user behavior tracking for UX optimization and conversion improvements.
Advanced
GO
Google Optimize
4+ years experience
Experienced in A/B testing, multivariate testing, and personalization to improve conversion rates and user experiences.
Advanced

CMS & Web Platforms

Certified
WP
WordPress
10+ years experience
Expert in theme customization, plugin development, performance optimization, and SEO-friendly site architecture.
Expert
WC
WooCommerce
6+ years experience
Skilled in store setup, product optimization, conversion tracking, and implementing cross-sell/upsell strategies.
Advanced
SH
Shopify
5+ years experience
Proficient in store setup, theme customization, app integration, and SEO optimization for ecommerce growth.
Advanced
MG
Magento
3+ years experience
Experienced in store management, product optimization, and implementing conversion-focused features.
Intermediate

Email Marketing Platforms

Certified
DR
Drip
5+ years experience
Expert in building automated workflows, segmentation strategies, and personalized campaigns for ecommerce growth.
Expert
MC
MailChimp
8+ years experience
Proficient in list management, automation sequences, A/B testing, and performance analytics for campaign optimization.
Expert
KL
Klaviyo
3+ years experience
Skilled in behavioral segmentation, ecommerce flows, and creating revenue-generating email automation sequences.
Advanced
HS
HubSpot
4+ years experience
Experienced in lead nurturing sequences, sales automation, and integrated marketing campaigns across multiple channels.
Advanced

Advertising Platforms

Certified
GA
Google Ads
10+ years experience
Expert in search, display, shopping, and video campaign management with focus on ROI and conversion optimization.
Expert
FB
Facebook Ads
7+ years experience
Proficient in audience targeting, custom conversions, dynamic product ads, and funnel-based campaign strategies.
Expert
LI
LinkedIn Ads
4+ years experience
Skilled in B2B targeting, lead gen forms, sponsored content, and professional audience development strategies.
Advanced

Content Marketing Tools

BZ
BuzzSumo
6+ years experience
Skilled in content research, trend analysis, and identifying high-performing content opportunities for strategic development.
Advanced
YP
Yoast SEO
8+ years experience
Expert in on-page optimization, content readability analysis, and technical WordPress SEO implementation.
Expert
SF
Surfer SEO
3+ years experience
Proficient in content optimization, SERP analysis, and creating data-driven content strategies for ranking improvements.
Advanced

Social Media Tools

HO
Hootsuite
7+ years experience